Discover the Hottest Search Trends in Sexual Wellness for 2025 (And What to Shop at Little Nooks)
As we step deeper into 2025, the sexual wellness industry continues to evolve rapidly. Consumers are searching for smarter, safer, and more inclusive products than ever before. The recent Salience Sexual Wellness Market Report outlines key emerging trends that are transforming the market. At Little Nooks, we’re embracing these shifts by offering products that reflect what people truly want. Let’s explore the hottest search themes and how you can find matching products in our curated collections.
1. Clitoral Suction Toys
These are among the fastest-growing categories, with search interest for terms like “clitoral suction” and “clitoral stimulators” increasing significantly. These toys offer intense, contactless pleasure through air pulse technology, mimicking the sensation of oral sex.
Why it's trending: Highly effective, discreet, and compatible with solo or partner play. The growth in demand also ties into the rise of female sexual empowerment.
2. Affordable Fleshlights & Toys for Men
Searches like “cheap fleshlight” and “buy fleshlight” are seeing noticeable growth. Consumers are looking for budget-friendly male toys that don’t sacrifice quality. There’s also increasing demand for inclusive terms like “gay fleshlight.”
Why it's trending: Men are exploring pleasure in a way that’s more open, less stigmatized, and more inclusive.
3. Silicone Butt Plugs
Searches for “silicone butt plug” are up, particularly among beginners. Consumers are prioritizing body-safe materials, with silicone emerging as the most trusted for anal play.
Why it's trending: Medical-grade silicone is non-porous, easy to clean, and gentle for extended wear — making it ideal for first-timers and experienced users alike.
4. Remote-Controlled Toys
Terms like “remote butt plug,” “remote controlled butt plug,” and “app controlled sex toys” are gaining popularity. This reflects a broader shift toward smart, tech-enabled intimacy.
Why it's trending: Long-distance relationships, public play, and hands-free convenience are key factors. Plus, app integration brings a sense of modern novelty.
5. LGBTQ+ Inclusive Toys
There’s a powerful trend toward inclusivity and visibility. Search queries like “gay fleshlight,” “anal beads for men,” and “LGBTQ sex toys” indicate a growing need for representation and tailored pleasure products.
Why it's trending: Consumers are seeking brands that reflect their identities. This goes beyond function — it’s about feeling seen and respected.
6. Novelty & Fantasy Toys
Searches like “anime fleshlight,” “massive anal beads,” and “personalised butt plug” are seeing high engagement. These niche searches speak to a desire for toys that are fun, quirky, and outside the norm.
Why it's trending: Shoppers are looking for more than just orgasms — they want experience, fantasy, and personal expression.
7. Brand Discovery Through Content
The Salience report stresses that brands with strong organic visibility often win by publishing SEO-rich blogs and guides. Terms like “best clitoral toy under £50” or “beginner’s guide to butt plugs” are goldmines for capturing traffic from shoppers who are ready to buy but need direction.
Little Nooks Tip: Bookmark our blog for monthly buying guides, toy comparisons, and wellness tips. We’re here to educate, inspire, and help you make confident decisions.
Conclusion
The sexual wellness market is evolving fast — but you don’t need to chase the trends alone. At Little Nooks, we’ve built our product offering around real search data and real pleasure. Whether you're exploring for the first time or expanding your collection, our curated collections have something for everyone.
Got a question? Reach out to us or follow @littlenooks_store for tips, inspo, and behind-the-scenes exclusives.